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It is a hugely brave decision from Freddie that could be hugely beneficial for hundreds of people.
Freddie Flintoff was one of England's greatest cricketers and now, in his 40s with 4 children, is best known as a television presenter.
On his BBC One show "Living with Bulimia", he discussed his personal experience of living with Bulimia over the last 20 years.
Freddie suggested that his Bulimia started during his days playing cricket for England when the UK media attacked him for being overweight.
Although I do wonder if he already had an unhealthy relationship with food (emotional eating) and alcohol at that stage, to self-sooth another underlying subconscious concern.
He says he still feels guilt whenever he puts food in his mouth, and often feels that everyone is looking at him and judging his weight.
Freddie appears to see his battle as on-going, with his conscious mind trying to control the subconscious thoughts.
He didn't seem to be aware that subconscious thoughts can be reprogrammed.
Bulumia, aka bulimia nervosa, is an eating disorder that is associated with a binge and purge cycle.
The binge period relates to rapid over eating.
The purge period is an attempt to counter the binge, by forced vomiting, use of laxatives, and/or excessive exercise.
Bulimia can cause weak nails, teeth and bones, bad breath, sore throats, muscle spasms, feinting, bowel, kidney and heart problems that may lead to the body shutting itself down.
Bulimia is different to anorexia, which is linked to dangerous levels of under eating.
You may also be interested in our blog about Amy Winehouse and Bulimia.
Over 1.6m people in the UK are thought to suffer from eating disorders.
That's around one in forty.
One quarter of those are male.
Male athletes are 16 times more likely to suffer from Bulimia than non-athletes.
If someone thinks they may have bulimia, the NHS recommends they see a GP as soon as possible.
The NHS also says you can speak confidentially to people at Beat, a charity that helps people with eating disorders. Their UK helpline is 0808 801 0677.
The NHS also typically uses Cognitive Behavioural Therapy (CBT), which is a talking therapy, where you will consciously think and talk about your own thoughts and behaviours.
Some people prefer therapies that aim to work directly with the subconscious Paleobrain, rather than the conscious Neobrain. For example, Brain Working Recursive Therapy (BWRT) aims to reprogramme the primal urges, so that the urge to binge and burge no longer appears, so there is no need to consciously control it.
At FreeYourMind, we focus on Paleobrain therapies, with the aim of changing deep automated primal brain patterns so that the unwanted thoughts, feelings (anxiety, anger) and habits (smoking, emotional eating) no longer need to happen.
Contact us for more information:
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About Freddie Flintoff BBC One Living With Bulimia eating disorder.